Android Users 80% More Valuable Than iPhone Users

Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on The Wall Street Journal, Barron’s, PC Magazine, and Wired among others

Android and iPhone Users Not Co-Existing

We look at unique households (IP addresses) with an iPhone or an Android phone and at least one other Internet-browsing device, to see how much crossover there is between iPhone and Android households. The answer? Not much.