WESTBOROUGH, 5/5/2010 – Despite reports to the contrary, Google’s mobile smartphone platform Android has not yet surpassed – or come close to – the Apple iPhone’s stranglehold on the North American smartphone market. Comparing traffic numbers for the two devices in April, Android phones accounted for 35.94% as many impressions as iPhones.
This is not to say that Android isn’t making significant in-roads in the market; in January, Android sent only 23.54% as much traffic as the iPhone. While both platforms continue to grow, Apple’s lead is decreasing at a fairly significant rate.
Each month thus far in 2010, Android has made up ground on the iPhone, showing just how serious a threat Google is in the smartphone market. However, at the current rates of growth, Android won’t take over the lead until August of 2011, and it’s impossible to predict how the forthcoming iPhone 4G release will impact the process.
About Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. With over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit http://chitika.com
Contact:
Daniel Ruby
Research Director, Online Insights
Chitika, Inc.
+866.441.7203 x966
press@chitika.com
Great write up. The iPhone is truly awesome and I don’t like being without it. This time last year I had jumped in a pool with my iPhone and it was dead. I had to wait 9 days before I was able to buya new one. The phone I had was a cheap go phone. I really love all the games that can be downloaded to the iPhone. The best part about the iPhone to me is the ability to check emails on the go. Thanks for the information.