Focus on the Sweet Spot: It does matter

The moral of today and of yesteryear is that web publishers and advertisers should concentrate on searches between three to six words long. The sweet spot for query length are four word queries. This result stands whether looking at the percentage of users clicking an advertisement, the number of total ads seen or the total clicks on ads.

Blekko: Awesome SEO Tool

Blekko may have a long way to go before they become a major player in the search market, but their innovative /seo slashtag gives web publishers an incredibly valuable tool.

SEO Sweet Spot – Three-Word Searches

How many words does it take to get to the center of good search traffic?  According to a new study by online ad network Chitika, three – as in, three-word search queries drive the most traffic from search engines. To determine the optimal word count, Chitika looked at a sample of 41,103,403 impressions of search… Continue reading SEO Sweet Spot – Three-Word Searches

SEO Tips for Bing – SMX Interview

Hi, all!  I’ve put out a few research studies showing that Bing traffic converts better than Google traffic, and always the response from publishers has been: “Great, now what do I do?”  How do you optimize your website to increase your traffic from Bing specifically? Well, last week I attended SMX West in San Jose,… Continue reading SEO Tips for Bing – SMX Interview