Today, May 18th, Facebook is going public after many months of deliberation, rumor, and speculation. The release of Facebook’s original S-1, aggressive acquisitions (Instagram), concerns over revenue, and a demand-driven expansion of their public offering have only served to fan the flames. Chitika Insights wanted to see how the fervor surrounding this IPO corresponds to Web activity – a good indicator of consumer interest rather than activity from traders in brokerages and investment firms.
Tag: Search Engines
Searching with the Stars: Chitika Insights Predicts Results for “Dancing with the Stars”
Can online search volume predict real voting results of game shows? Chitika Insights had this question in mind when we conducted our most recent study on ABC’s popular reality competition, Dancing with the Stars.
How to Coexist with Google in Search Market
Why do search engines not named Google still exist? This question has dogged the search industry. For a wide variety of questions, Google is definitely the answer. Nevertheless, its competitors have managed to find their niche in the marketplace although never receiving the traffic volume to trouble Google’s position.
iPhone Traffic is more Search Oriented than Android Traffic
The rise of mobile traffic in the world of web is hitting the point of perpetuity. Due to this, Chitika Insights decided to take a look at two of our favorite sectors, search and mobile, to better analyze the type of traffic that comes from various devices.
Google Change Nails Content Farms
Last week, Google dropped a hammer on the Internet. With 12% of their queries affected, have you seen changes to your search traffic? Or, do you find their results to be more relevant?
Search Engine Market Share and the Portal Effect
The difference between our search engine market share numbers and comScore’s underscore a fundamental difference in search engine business models. On the one hand is Google’s model: search-and-go, get people out into the third party web. On the other hand is Yahoo!’s web portal model: provide a singular experience, give searchers what they’re looking for without having to leave the network of Yahoo! properties.