Yahoo! Labs has been around for about six years, and according to Yahoo! reps, has “been instrumental in developing Yahoo!’s advertising products, laying a foundation of scientific research and innovative data analysis,” generally being the science behind Yahoo! We’re glad to see more data sources available to advertisers and marketers. This is certainly a useful resource: nothing is more powerful in the online ad industry than data.
Tag: research
Chitika Study: Bing Struggling To Win Even IE Users
The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS’s Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in early August). But Bing, the decision engine Microsoft bundles with… Continue reading Chitika Study: Bing Struggling To Win Even IE Users