The first installment of Portrait of a Clicker looks at what operating systems get the best and worst ad click rates, and tells you how you can use this information to improve your site’s usability without hurting ad revenues.
Tag: osx
Mac Impressions Spike in April – The iPad Effect?
Impressions from Mac OS-based computers spiked in April, according to our traffic data, from just over 7% to just over 10% of all traffic. Whether this is caused by more Macs sold, or more people using their Macs, is unclear; what IS clear, however, is that after the iPad launched, we saw way more Mac-based traffic almost immediately. Featured in Macworld
iPad Users Also Use… Windows?!?
What else do iPad early adopters use at home? Mac computers? Windows machines? Even Linux boxes? We broke down the iPad traffic and see what ‘siblings’ these tablets have. As seen in Fortune Brainstorm Tech and Ars Technica.