Android is coming on strong, and the mobile OS by Google appears to be dragging mobile Internet usage into the 4G world. We break down the top Android handsets by traffic share across the Chitika network in early November, 2010.
Tag: Mobile
Top Two iPhone Search Engines: Both Google
After our panel at SMX East revealed Google’s dominance in the mobile search market, we decided to look into the sources of their traffic. The Google App by itself can stand as the 2nd biggest iPhone search engine. As seen in Search Engine Land and ReadWriteWeb. Good information for all those using the new Chitika Mobile Ads.
Android Users 80% More Valuable Than iPhone Users
Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on The Wall Street Journal, Barron’s, PC Magazine, and Wired among others
Android and iPhone Users Not Co-Existing
We look at unique households (IP addresses) with an iPhone or an Android phone and at least one other Internet-browsing device, to see how much crossover there is between iPhone and Android households. The answer? Not much.
June Mobile Market: Android Gains, iPhone 4 Release Has No Effect
As of June, 2010, it looks like Android overtaking iPhone is an eventual inevitability. The much-hyped annual iPhone release had little immediate effect on the mobile marketplace, while the Evo grabbed a couple of percentage points for Google. As seen in Mashable
iPhone, Mobile Users Worst Ad Targets
We take an apples-to-apples comparison of the same ads on the same websites across the Chitika network to gauge mobile vs. non-mobile users’ attitudes towards in-browser advertising. Featured in TechCrunch, WebProNews, MediaPost, GigaOM, digiday:Daily,and more.