A cornerstone of Chitika Insights has been our insights on mobile OS fragmentation. As indicated two months ago, Gingerbread showed a modest early showing, grabbing a mere 0.338% of all Android OS impressions within the Chitika network.
Tag: mobile os
iPhone Users Twice As Likely to Own a Mac
How important is the iPhone to Apple’s success? Looking at some crossover statistics, very important, and not just in sales. Looking at a sample of Chitika traffic, an iPhone user is twice as likely to own a Mac computer. Normally, the Chitika network sees about 11% of its impressions as Mac, but in this sample’s… Continue reading iPhone Users Twice As Likely to Own a Mac
61% of iPads Already Running iOS 4 – January iOS and Android OS Breakdown
Ringing in the new year, we look at Android and iOS to see what OS versions people are running. Fragmentation is about even, and the iPad has picked up iOS 4 quickly.
Android to Pass iPhone’s Market Share in 2012
Android has been narrowing the gap between its family of phones and the iPhone’s market share all year. Based on our network’s data, Google’s OS will finally pass Apple’s landmark device on February 16, 2012, a little past noon Eastern.