We’re super excited to announce that Matt Kojalo has joined Chitika as the GM of our quickly-growing Mobile Advertising Division. Matt comes to Chitika with over 15 years of experience working with a range of companies – from small startups to national mobile operators and large-scale international advertisers. Prior to joining Chitika, Matt was the… Continue reading Matt Kojalo Appointed as New GM of Mobile Advertising Division
Tag: mobile advertising
96% Of Publishers Not Monetizing Mobile Traffic… Yet
2011 is supposed to be the Year of Mobile Internet, but only 4% of the top million web domains are ready with a dedicated mobile site.
Android Users 80% More Valuable Than iPhone Users
Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on The Wall Street Journal, Barron’s, PC Magazine, and Wired among others
iPhone, Mobile Users Worst Ad Targets
We take an apples-to-apples comparison of the same ads on the same websites across the Chitika network to gauge mobile vs. non-mobile users’ attitudes towards in-browser advertising. Featured in TechCrunch, WebProNews, MediaPost, GigaOM, digiday:Daily,and more.