April Tablet Update: Samsung Galaxy Tablets Show Continued Growth

In the three years since Apple’s iPad became the first modern Web-enabled tablet available in the U.S., the tablet market has maintained a steady rate of growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the iPad has remained king since its launch, other devices have… Continue reading April Tablet Update: Samsung Galaxy Tablets Show Continued Growth

Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut

Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.

Infographic: Internet User Behavior Analysis by Browser

The newest infographic from Chitika Insights provides 3 sections of valuable points of reference for online marketers, including a comparison of click-though-rates for major desktop and mobile browsers, along with average words per search query, and a desktop browser usage breakdown for the 4 most populated states in the U.S.

iPhone 5 Users Generate 2.5% of all iPhone Traffic after First Weekend

The launch of the iPhone 5 was one of the most highly anticipated events in recent memory when it comes to the technology space. On Friday, September 21st, the iPhone made its debut in stores, and preorders began to ship to online customers. By Monday, September 24th, Apple stated that worldwide sales had surpassed 5 million units.

Chitika Insights’ newest tracker looks to quantify how this newest device is impacting the marketplace

Apple vs. Samsung: iPhone Generates Nearly 8X the Traffic of All Contested Samsung Phones

On Friday, August 25th, the jury for the largest patent trial in U.S history released its verdict that Samsung owed Apple over one billion dollars for patent violations. Apple is now looking to get eight of Samsung’s phones barred from sale in the United States for their similarities to the iPhone. Chitika Insights decided to examine the impact such a ban would have on Samsung and Apple.

Chitika Mobile Ads Finalists for DPAC Award

Big news from the awards front, our recently-launched Chitika Mobile Ads are one of three finalists to win the annual DPAC award for Best Mobile Advertising Network Innovation.  The winner will be announced on Deceber 9th at the DPAC Awards ceremony in New York.  Fingers crossed! We’d like to thank the Academy… and all of… Continue reading Chitika Mobile Ads Finalists for DPAC Award