Microsoft’s Bing decision engine has managed to keep up its higher per-user value for over a year now, leading to the conclusion that Redmond’s finest has actually managed to pull in as its first users some of the most valuable search engine traffic available.
Tag: Microsoft
Google Dominant in Competitors’ Back Yards
Google, the most popular search engine, has plenty of enemies (competitors?). We look into the hometowns of some of Google’s top rivals – Apple, Yahoo!, and Microsoft – to see how much of a foothold Mountain View’s finest has. Featured in the Seattle Post-Intelligencer
Internet Explorer 6, Alive By The Hand of IT Departments
Why is Internet Explorer 6 still alive and kicking? From the looks of our numbers, that lies squarely on the shoulders of corporate IT departments. Featured in Seattle Post-Intelligencer and Network World
SEO Tips for Bing – SMX Interview
Hi, all! I’ve put out a few research studies showing that Bing traffic converts better than Google traffic, and always the response from publishers has been: “Great, now what do I do?” How do you optimize your website to increase your traffic from Bing specifically? Well, last week I attended SMX West in San Jose,… Continue reading SEO Tips for Bing – SMX Interview
Bing on iPhone – Microsoft’s Ultimate Mobile Coup?
If Apple does indeed make a deal with Microsoft that makes Bing the iPhone’s default search engine, exactly how hard would Google be hit? According to our numbers, Google would immediately lose some 27% of the smartphone market. Featured in MacWorld, ReadWriteWeb, ChannelWeb, and others.
Microsoft Means More Ad Clicks
Following up on our comparison of clickthrough rates by search engine, we expanded our scope, looking at web browsers and operating systems. Across the board, Microsoft products mean a higher likelihood of users clicking on advertisements. Featured in TechCrunch, Adotas, Huffington Post, and more.
Bing Struggling to Win Even IE Users
Compared with other browser/search engine bundled combos (Firefox/Google, Safari/Google, etc.), the Internet Explorer/Bing combo garners very little loyalty for Microsoft’s decision engine. Covered by eWeek, TechCrunch, the Seattle Post-Intelligencer, and more.
Chitika Study: Open Source Users Love Google, Hate Microsoft
With the upswing in the number of Linux boxes (thank you netbooks and Dell) and as much interest we have in the search engine market, we at Chitika thought we’d take a look at the search habits of our open-source friends. We compared the OS and search engine data for 163,211,927 searches – a sample… Continue reading Chitika Study: Open Source Users Love Google, Hate Microsoft
Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three… Continue reading Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!