Apple vs. Samsung: iPhone Generates Nearly 8X the Traffic of All Contested Samsung Phones

On Friday, August 25th, the jury for the largest patent trial in U.S history released its verdict that Samsung owed Apple over one billion dollars for patent violations. Apple is now looking to get eight of Samsung’s phones barred from sale in the United States for their similarities to the iPhone. Chitika Insights decided to examine the impact such a ban would have on Samsung and Apple.

Google Usage Rates Vary Across Browsers

The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person uses has any impact on the search engine they use.

Google Chrome Adoption Rate Blows Past Firefox

According to Chitika Insights’ live Firefox version tracker, Firefox 14 is achieving strong rates of adoption within the Firefox family following its release on July 17th. Yet, our latest numbers show Google’s Chrome 21, released two weeks after Firefox 14, is already responsible for 75.7% of all Chrome traffic – nearly 9% higher than the adoption rate seen for Firefox 14.

Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week

Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From there we refined our results by breaking out iOS 5.1.1 devices and took a 24-hour rolling average in order to determine usage rates. According to our network data, Apple users (being the early adopters that they are) heeded experts’ warnings. Our network started to demonstrate a spike in iOS 5.1.1 traffic around 5:00 PM EST on May 7, trending upward to a high of 12.3% of all iOS traffic by May 10. This preliminary report shows a somewhat rapid pace of adoption, a trend that should persist, given the popularity of the iPad and iPhone devices.