Local businesses have always needed their advertisements to effectively target potential customers in their area. When it comes to advertising on the Web, this task is made more difficult with ads potentially reaching almost anyone in the world. One method for targeting messages to local customers is through a search engine, with the top three being Bing, Google and Yahoo! Chitika Insights looked to quantify how often each platform’s users preform local searches.
Tag: local advertising
NEW: Chitika | LAX – Local Ad Exchange
Local advertising is definitely a sector we are extremely excited to be getting into. We have partnered with some guru’s in the local ad industry, like YellowBook and CityGrid Media. The potential benefits of Chitika | LAX are going to be plentiful for Chitika publishers as this will bring a great new way to monetize… Continue reading NEW: Chitika | LAX – Local Ad Exchange
Local Queries Get 38% Higher Clickthrough Rate
Local queries generate clicks 40% more often than non-local queries (making us even more excited about our LAX Local Ad Exchange). As seen in Screenwerk