After much anticipation, Google Maps has been made available in the Apple App Store for iOS 6 users on both the iPhone and the iPad. Google’s app completed the approval process and launched at midnight, Thursday, December 13th, after significant debate and deliberation between the two tech giants. Following this launch, Chitika Insights studied whether iOS 6 saw an increase in overall adoption as users who were waiting for the Google Maps feature decided to upgrade.
Tag: iphone
10 Weeks and Growing: iPhone 5 Constitutes Over 1/8 of all iPhone Web Traffic
Apple’s iPhone 5 is estimated to have posted impressive sales figures since its release in September. Friday, November 30th marked 10 weeks since the iPhone 5 became available in stores, and Chitika Insights decided to investigate how usage of the device has grown.
iOS vs. Android: Pre- and Post-Black Friday Comparison
With the busiest shopping days of the year encouraging an uptick in electronic purchases, Chitika Insights conducted a study to examine the impact of Black Friday on overall iOS and Android Web traffic share.
iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch
After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.
iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market
Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below:
60% of iPhones on iOS 6, iPad and iPod Touch Close Behind
Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.
iPhone 5 Users Generate 2.5% of all iPhone Traffic after First Weekend
The launch of the iPhone 5 was one of the most highly anticipated events in recent memory when it comes to the technology space. On Friday, September 21st, the iPhone made its debut in stores, and preorders began to ship to online customers. By Monday, September 24th, Apple stated that worldwide sales had surpassed 5 million units.
Chitika Insights’ newest tracker looks to quantify how this newest device is impacting the marketplace
UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.
iPhone Users Browse Web 150% More than iPod Touch Users
The iPod Touch is built with near-identical hardware and shares the same operating system (iOS) with the iPhone but without an antenna that can connect with cellular networks. This makes the iPod Touch slightly thinner than the iPhone, while still being a very capable device for browsing the Web. Due to the similarities of these two devices, Chitika Insights conducted a study to compare the Web usage rates between them.
Apple vs. Samsung: iPhone Generates Nearly 8X the Traffic of All Contested Samsung Phones
On Friday, August 25th, the jury for the largest patent trial in U.S history released its verdict that Samsung owed Apple over one billion dollars for patent violations. Apple is now looking to get eight of Samsung’s phones barred from sale in the United States for their similarities to the iPhone. Chitika Insights decided to examine the impact such a ban would have on Samsung and Apple.