iPhone 5 Users Generate 2.5% of all iPhone Traffic after First Weekend

The launch of the iPhone 5 was one of the most highly anticipated events in recent memory when it comes to the technology space. On Friday, September 21st, the iPhone made its debut in stores, and preorders began to ship to online customers. By Monday, September 24th, Apple stated that worldwide sales had surpassed 5 million units.

Chitika Insights’ newest tracker looks to quantify how this newest device is impacting the marketplace

Apple vs. Samsung: iPhone Generates Nearly 8X the Traffic of All Contested Samsung Phones

On Friday, August 25th, the jury for the largest patent trial in U.S history released its verdict that Samsung owed Apple over one billion dollars for patent violations. Apple is now looking to get eight of Samsung’s phones barred from sale in the United States for their similarities to the iPhone. Chitika Insights decided to examine the impact such a ban would have on Samsung and Apple.

Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week

Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From there we refined our results by breaking out iOS 5.1.1 devices and took a 24-hour rolling average in order to determine usage rates. According to our network data, Apple users (being the early adopters that they are) heeded experts’ warnings. Our network started to demonstrate a spike in iOS 5.1.1 traffic around 5:00 PM EST on May 7, trending upward to a high of 12.3% of all iOS traffic by May 10. This preliminary report shows a somewhat rapid pace of adoption, a trend that should persist, given the popularity of the iPad and iPhone devices.