Six-Month Study: Apple iOS Users Consume Growing Amount of Web Traffic

With the Droid RAZR M, Samsung Galaxy S III, Kindle Fire HD and a wide variety of others, 2012 has seen the debut of a large number of new Android tablets and smartphones. Meanwhile Apple has rolled out a new version of the iPhone, two new iterations of the iPad, along with the iPad mini. Chitika Insights examined how this stream of the latest and greatest products has shifted the use of Apple’s iOS and Google’s Android.

Tablet Market Share Report: Nexus 7 Usage Increases 135% since July

Over the past year, the tablet market has seen major changes. The third-generation iPad was announced in March 2012, and Apple has since gone on to unveil both a fourth-generation iPad and a seven-inch iPad Mini. Microsoft even announced its own upcoming entrance into the tablet ecosystem with the Microsoft Surface. As the state of the tablet market continues to evolve, Chitika Insights conducted a research study to determine which tablet devices are seeing the most success in terms of usage from their user base.

iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch

After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.

iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market

Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below: