Tag: Insights

Windows 8’s relatively tepid rate of adoption has been well documented, but with institutional contracts being a sizable portion of Microsoft’s PC business as a whole, the Chitika Insights team looked to examine how Windows 8 was faring on college campuses. Using the top 50 universities as ranked by U.S. News and World Report in… Continue reading Windows 8 Adoption at Top U.S. Universities

By analyzing search volume in the three days since the teams were decided on March 31, 2013, Chitika Insights looked to quantify the search interest for each team in the 2013 NCAA Final Four.

In late August 2012, Chitika Insights observed Web traffic from OS X Mountain Lion users constituting more than 10% of all Mac-based Web traffic a month following its release. At that time, Mac developers were dealing with a decidedly fragmented operating system (OS) environment, with users of four separate OS versions each generating around 10%… Continue reading Snow Leopard is Still the King of Mac OS X Jungle

Late 2012 and early 2013 has revealed an important shift in Internet usage trends that will, undoubtedly, significantly impact online publishers in the coming months.

Recent analyst estimates point to mobile Internet usage overtaking desktop-based Web traffic as early as 2014. This isn’t a tremendous surprise. With smartphones, users have become accustomed to immediate communication and ubiquitous Web access, and with the advent of higher data speeds, users get a broadband-type Web experience via their mobile phone. Moreover, easy accessibility… Continue reading Hour-by-Hour Examination: Smartphone, Tablet, and Desktop Usage Rates

In a March 14th, 2013 interview, on the eve of Samsung’s Galaxy S IV launch event, Apple marketing chief Phil Schiller went on the offensive against the Android smartphone ecosystem as part of an interview with the Wall Street Journal. One of the major points Mr. Schiller emphasized was the fragmentation of operating system (OS)… Continue reading Comparison of Apple and Samsung Device Operating System Distribution

Tablets have been one of the most popular pieces of consumer technology during the current decade, especially in regards to North America. Despite this momentum, smartphones have a nearly three year head start on the market, and are now near ubiquitous within North America and other areas around the world. With Apple’s mobile devices being… Continue reading Cumulative Traffic of North American iPads 50% that of iPhones

As the tablet market heats up, Apple’s iPad, the longtime front runner, has begun to experience increased pressure from its Android competitors. A recent report from an analyst at Tech-Thoughts projects 7-inch Android tablets to overtake the iPad in Q1 2013, supplemented by increased demand in emerging markets. In regards to North America, Chitika Insights… Continue reading February Tablet Update: Usage of Android Tablets Again Rises in North America

Back in June, Chitika Insights data pointed to Chromebook Web usage rates in North America being 25% that of PlayStation users, and 1/100th that of Linux users – a small share, particularly for an OS that has been on the market for over a year. However, the holiday season brought with it a renewed marketing… Continue reading While Still Small, Chromebook Share of Internet Traffic Jumps 700% since June 2012

The Samsung Galaxy Note II was released this past fall as a successor to Samsung’s successful Galaxy Note. The unit was carried by all the major U.S. service providers (AT&T, Sprint, T-Mobile and Verizon) and global sales exceeded five million units within two months of release. As the phone is one of the most prominent… Continue reading Samsung Galaxy Note II Traffic Split Nearly Evenly Amongst Major U.S. Carriers