Today, May 18th, Facebook is going public after many months of deliberation, rumor, and speculation. The release of Facebook’s original S-1, aggressive acquisitions (Instagram), concerns over revenue, and a demand-driven expansion of their public offering have only served to fan the flames. Chitika Insights wanted to see how the fervor surrounding this IPO corresponds to Web activity – a good indicator of consumer interest rather than activity from traders in brokerages and investment firms.
Tag: facebook
LinkedIn Goes IPO, Why Aren’t You Marketing There?
LinkedIn is huge and influential enough to be worth $9 billion dollars after its IPO. Why aren’t more social media marketing professionals paying attention?
Why Facebook Smeared Google
It’s hard to make a corporation like Google look like a victim, but Facebook has pulled it off. Which service is more of a privacy worry to you?
How Not to Market a Facebook App
Chitika’s first-ever Facebook app launched this past week, and has been underwhelming at best. We break down what makes people want to use an app, and detail our successes and failures.
Stumbleupon.com – Where Internet Explorer Goes to Die
A lot can be learned from a site when one knows of the browsers that hit the website. While only these websites can know for sure what their browser distribution is, Chitika Insights is able to study the traffic generated by referrals to find out some interesting numbers on a few networks.
Google Search +1 = Social
Search and social should be like peanut butter and chocolate, but search giant Google has so far been unable to crack the social scene. With their new “+1” feature, have they pulled it off? Will you use +1, and did you use Buzz, Wave, or Orkut?
Tweeters 30% More Likely to Click Ads Than Facebookers
In the Web 2.0 world, Social Media is becoming an ever-increasingly important way to reach out to potential clients and generate traffic. While Facebook is obviously the king of the Social Media jungle, Twitter proves to provide more value per user to the web publisher.
Myspace, We Hardly Knew Thee
Remember when Facebook was the “up and coming” company in the tech world? Also remember when Myspace was the company poised to dominate the social media world? Seems like quite the distant memory. Fast forwarding back to 2011, Facebook now ranks as the second most visited site according to alexa.com. While Myspace’s #62 seems respectable,… Continue reading Myspace, We Hardly Knew Thee
Facebook Launches New Design for Pages
Facebook Pages looks quite a bit different today. Facebook has rolled out some major changes, making Pages look, feel, and act like Profiles. Check out the Chitika page to see for yourself.
Twitter and Facebook are for News, MySpace is for Leisure
What do users of the various social networks want? We broke down the traffic coming from Twitter, Facebook, MySpace and Digg to see what genres of sites they visit the most. As seen on Mashable.