The newest infographic from Chitika Insights provides 3 sections of valuable points of reference for online marketers, including a comparison of click-though-rates for major desktop and mobile browsers, along with average words per search query, and a desktop browser usage breakdown for the 4 most populated states in the U.S.
Tag: CTR
Optimizing Your Online Advertising Revenue Streams [Free Tool]
The following post is a special contribution from Jay McQuillian, Director of Chitika’s Data Solutions Engineering Department: As the head of the Data Solutions Engineering department here at Chitika, I work with my team every day to find interesting trends and stories about the world of online advertising by analyzing data found in our extensive ad network.… Continue reading Optimizing Your Online Advertising Revenue Streams [Free Tool]
Portrait of a Clicker Part 2: Internet Explorer and Opera?
In the second installment of our Portrait of a Clicker series, we look at the various web browsers to see what using Internet Explorer, Firefox, or Chrome says about someone’s likelihood to click on an ad.
Portrait of a Clicker Part 1: We Do Windows
The first installment of Portrait of a Clicker looks at what operating systems get the best and worst ad click rates, and tells you how you can use this information to improve your site’s usability without hurting ad revenues.
One Googler worth Ten Facebookers
One Googler worth Ten Facebookers As a web publisher, two things really matter when it comes to making money: driving lots of traffic, and making sure that traffic converts into ad clicks. Looking at a sample of nearly 70 million impressions across the Chitika ad network, we’ve found that Google is worlds better than Facebook… Continue reading One Googler worth Ten Facebookers
Ad Layout Series: Above The Fold Ads Get 44% Higher CTR
How should ad placement effect the pricing of online advertisements? In the first installment of Chitika Research’s Ad Layout Series, we look at above- vs. below-the-fold ads to see just what the difference is in clickthrough rates.
Android Users 80% More Valuable Than iPhone Users
Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on The Wall Street Journal, Barron’s, PC Magazine, and Wired among others
SEO Sweet Spot – Three-Word Searches
How many words does it take to get to the center of good search traffic? According to a new study by online ad network Chitika, three – as in, three-word search queries drive the most traffic from search engines. To determine the optimal word count, Chitika looked at a sample of 41,103,403 impressions of search… Continue reading SEO Sweet Spot – Three-Word Searches
3 Top Customer Support Questions Answered
Bill Huertas Publisher Tech Support Specialist Bill receives all kinds of support questions on a daily basis here at Chitika. Today he was gracious enough to share 3 important questions that ALL types of Chitika users could benefit from. What’s the difference between an “impression” and a “page view”? “You may see these two terms… Continue reading 3 Top Customer Support Questions Answered
Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three… Continue reading Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!