The moral of today and of yesteryear is that web publishers and advertisers should concentrate on searches between three to six words long. The sweet spot for query length are four word queries. This result stands whether looking at the percentage of users clicking an advertisement, the number of total ads seen or the total clicks on ads.
Tag: clickthrough rate
One Googler worth Ten Facebookers
One Googler worth Ten Facebookers As a web publisher, two things really matter when it comes to making money: driving lots of traffic, and making sure that traffic converts into ad clicks. Looking at a sample of nearly 70 million impressions across the Chitika ad network, we’ve found that Google is worlds better than Facebook… Continue reading One Googler worth Ten Facebookers
Targeting Ads Above-The-Fold and Below
An excellent writeup in AdExchanger today for anyone who runs retargeting campaigns, John Ebbert provided some very interesting numbers on his own retargeting spend. Spend, CPM, CPC, all numbers come to the conclusion that below-the-fold advertising is more expensive than above.
Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three… Continue reading Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!