Tag: Blog

Helio – youth-oriented mobile carrier – has announced a partnership with mobile site provider Buzzd to launch a new local nightlife search site. Helio’s new service will offer a mobile Web site (linked from the home page of the carrier’s browser) allowing users to search for bars, clubs, and restaurants in major cities. Data queried… Continue reading Helio and Buzzd Mobile Web Site Partnership

   By: Karla Escolas “I hope Dharma comes out with diet Cola soon” I didn’t think I’d be going into more detail about ABC’s successful promo during the season premiere of ‘Lost’ last Thursday evening, but Robert Seidman from TV by the Numbers posted some interesting web data of Flyoceanicair.com that was provided by Hitwise.… Continue reading ABC's TV to Internet convergence even more successful than I thought?

   By: Karla Escolas “A sucker for anything funny” The votes are in for everyone’s favorite Super Bowl commercial, and although most people favored the Budweiser Clydesdale as America’s favorite underdog, everyone seems to agree that most commercials relied solely on the “wow” factor to get everyone’s attention. Last week I discussed ABC’s successful attempt… Continue reading Advertisers Do The Super Bowl Shuffle

   By: Tessa Rudd Editor-in-Chief According to Internet Marketing News Watch, the, “US Internet advertising revenue will grow from $16.9 billion in 2006 to $31.3 billion in 2011,” which reflects an estimated compound annual growth rate (CAGR) of 13.5%. The power of branding on the internet is well reflected by the Apple brand. While Apple… Continue reading Chitika | Pulse: Super Bowl Loses Ad Budgets to Internet

   By: Karla Escolas “I’ll never fly Oceanic again!!” If you were you among the millions tuned into last night’s long-awaited return of ABC’s hit drama, Lost, then during the show you saw a commercial from Oceanic Airlines alerting you to “stay tuned” for special information. As a huge ‘Lost’ fan myself, I knew this… Continue reading TV to Internet Convergence: How successful is it?

   By: Tessa Rudd Chitika went to this year’s CES with every intention of making it unforgettable like we do with so many events we attend. Our initiative at this year’s CES was to network with our current publishers and advertising partners, and also to meet-up and chat with attendees who wanted to learn more… Continue reading Chitika's Mission: Possible | iPhone Giveaway

   By: Karla Escolas “I’m a speed texter” In about 4 years you just might be protecting your cell phone the same you would your bank or credit cards. One-third of Japan is already making contactless payments using their cell phones and by 2012 between 8-30 million customers in North America will be too, projects… Continue reading Protecting your credit card & your cell phone?

Exciting, challenging, and fun! We believe in the “Work (not Hard but) Smart and Play Hard” mantra. Our head quarters, also fondly known as the Chitika Village, is located in the Marlborough Technology Park, a campus like environment with 85 acres of park filled with water fountains, pools, and spacious offices. Our offices are filled… Continue reading What's it like working at Chitika?

Do expensive corporate branding efforts and promotions, such Microsoft’s 2008 Xbox initiatives, influence gaming brand preference among consumers? Demand for gaming hardware and software has been consistently high on Chitika’s network as of late. Surprisingly, Sony—not Microsoft—dominates as the most popular overall gaming brand on Chitika’s network (representing gaming hardware and software collectively). The Sony… Continue reading Chitika Pulse – Gaming Brand Buzz

Familiar with Chitika’s product categories? There are 44 different categories you can choose from that make your life easier when customizing your eMiniMalls code. When you choose one of these categories your eMiniMalls will automatically display products from that category. Now our “Seasonal Specials” category is updated with some great gifts for Valentines Day for… Continue reading NEW! Valentine's Day Category for eMiniMalls