Stats 101: Impressions, eCPM, and Revenue

You might check your Chitika dashboard often, but do you know what all of the terms in the column headings mean? If not, you’re in luck – here is a quick breakdown of all of the terms you could ever want to know when navigating your account:

Published
Categorized as Blog Tagged

What is the Difference Between Chitika Premium and Chitika Select?

You’ve all read about what Chitika Premium ads are. They use your site visitor’s search query to target the ads to their interests. However, it can be tough to understand- Do I have to be a Gold level publisher to get Chitika Premium ads? And what the heck are Chitika Select ads?

Published
Categorized as Blog Tagged

Publishers Favor Smartphone Platforms for Mobile Advertising

According to Erick Schonfeld’s report on mobile trends, smartphones now host over 78% of all mobile ads in the United States. He references research from InMobi, one of the world’s largest mobile ad networks, which reviewed mobile ad impressions from quarter to quarter of this year. Now well into quarter two, InMobi already has seen… Continue reading Publishers Favor Smartphone Platforms for Mobile Advertising

Published
Categorized as Blog Tagged

Twitter: A Potential Victim of the Google+/Facebook Showdown

Forbes writer Erika Morphy recently gave us the latest rundown of the Google+, Facebook, and Twitter “clash of the titans” showdown. Rather, clash of the two titans, and one growing giant (Google+). In the article, she states that it’s only a matter of time until Google+ overtakes one of these titans, inevitably causing the victim… Continue reading Twitter: A Potential Victim of the Google+/Facebook Showdown

Published
Categorized as Blog Tagged

Google+ is a Legitimate Challenger to Social Networking Superpowers

On June 28th, Google launched their new social networking site, Google Plus. The release instantly grabbed the attention of the tech world, and flooded the blogosphere with all sorts of posts, articles, and videos. The common question has been: “Can Google Plus compete with Facebook and Twitter?” The data analytics team here at Chitika decided… Continue reading Google+ is a Legitimate Challenger to Social Networking Superpowers

Published
Categorized as Blog Tagged

Twitter to Become More Ad-Friendly

Each June, in luxurious Cannes, France, the Lions International Festival of Creativity is held. This event brings companies in the communications business together to celebrate the year’s most innovative groups. Tim Bradshaw’s attended the festival, and highlights the media attention Twitter executives received there in his article.

Published
Categorized as Blog Tagged