The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person uses has any impact on the search engine they use.
Tag: ask
Is The Effect Of Google’s File Sharing Censorship Overblown?
Google made some news last week when it was discovered that they were censoring searches for file-sharing. As Rob Young pointed out this morning on Search Engine Journal, it’s an interesting decision for a company that trumpets the importance of an open Internet; it seems to be totally unlike the Google that took a well-publicized… Continue reading Is The Effect Of Google’s File Sharing Censorship Overblown?
July Search Stats – Yahoo! Up, Bing and Google Down
Chitika Research’s July 2010 search engine market share report, including data spanning all of 2010. Of the big three search engines, only Yahoo! saw an increase in their market share, while both Bing and Google saw minor losses. As cited in Business Insider, Search Engine Land, and WebProNews
Search Market Share – Yahoo and Bing Legitimately Up Big
Despite some controversy over Yahoo!’s “gaming” the search market share numbers, according to our traffic data, both Yahoo! and Bing are legitimately growing – and fast – in 2010. As seen in Search Engine Land
Search Market Share – Microhoo Making Headway
Microsoft and Yahoo! are both seeing growth in their share of search traffic sent into the Chitika advertising network. April and May has seen an increase in both search engines’ shares, along with a corresponding decline in Google’s traffic share.
Update: Months Later, Bing Users Still Ad-Crazy
What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in TechCrunch, Ars Technica, iMedia Connection, and more.
Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three… Continue reading Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!