Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut

Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.

UPDATE: Little Change in iOS 6 Adoption Following Google Maps Relaunch

After much anticipation, Google Maps has been made available in the Apple App Store for iOS 6 users on both the iPhone and the iPad. Google’s app completed the approval process and launched at midnight, Thursday, December 13th, after significant debate and deliberation between the two tech giants. Following this launch, Chitika Insights studied whether iOS 6 saw an increase in overall adoption as users who were waiting for the Google Maps feature decided to upgrade.

iPhone 5 Users Generate 2.5% of all iPhone Traffic after First Weekend

The launch of the iPhone 5 was one of the most highly anticipated events in recent memory when it comes to the technology space. On Friday, September 21st, the iPhone made its debut in stores, and preorders began to ship to online customers. By Monday, September 24th, Apple stated that worldwide sales had surpassed 5 million units.

Chitika Insights’ newest tracker looks to quantify how this newest device is impacting the marketplace