In a memo to employees sent on July 17, new Microsoft CEO Satya Nadella suggested the company will take a focused, but long-term approach to gaining traction in the high-end smartphone market with its Nokia brand. While any potential geographic shifts to this strategic model are unclear, within North America, a plurality of Windows phone… Continue reading Windows Phone Update: Entry Level Nokia Models Dominate in North America
Logging Data Part 1: The Journey of an Impression
In this “Logging Data” series, we’ll provide some in-depth detail on the intricacies of data collection, infrastructure, and access here at Chitika, hopefully providing some useful lessons for both newcomers and veterans in the field. Our first post will focus on our logs – the baseline of our data collection – and the subsequent processes… Continue reading Logging Data Part 1: The Journey of an Impression
Q2 UK Mobile Update: Apple Dominates, Samsung Sees Largest Share Growth since January
Similar to what we’ve observed in the North American marketplace, UK-based Apple users generate the greatest share of that nation’s smartphone Web traffic. However, a current and historical brand-based distribution of remaining smartphone Internet usage highlights a number of differences from the U.S. and Canadian ecosystem, and some unique aspects of the UK smartphone user… Continue reading Q2 UK Mobile Update: Apple Dominates, Samsung Sees Largest Share Growth since January
The Great Wall of Data: Chitika Visualizes 10+ TB with Minecraft
As Chitika displays hundreds of millions of ads every day, a tremendous amount of data need to be stored to fulfill business requirements. In our case, that figure amounts to roughly 1 to 1.2 TB per day. The Chitika Data Infrastructure and Engineering teams each have several Minecraft aficionados among them, and our recent side… Continue reading The Great Wall of Data: Chitika Visualizes 10+ TB with Minecraft
Android Web Traffic Distribution: Samsung, LG See Quarter-over-Quarter Gains
Two and a half years after launching its first Kindle Fire tablet, Amazon is expected to unveil its first smartphone on June 18, 2014. Usage statistics point to the company already having made a sizable impact in North America on the strength of its existing tablet offerings, but becoming the market leader will not be… Continue reading Android Web Traffic Distribution: Samsung, LG See Quarter-over-Quarter Gains
UK iOS 7 Usage Rates Higher than North America, Australia Slightly Behind
Chitika Insights previously found that iOS 7 users generate the vast majority of Web traffic from North American iPhones (89.7%) and iPads (84.8%). After examining iOS Web traffic within the UK and Australia, the results demonstrate the many similarities and few differences in terms of iOS version distribution between these regions and North America.
KitKat Adoption on Smartphones Grows Significantly, Hits 37% in North America
The latest usage data point to KitKat users generating more than one third of all Android smartphone Web traffic within the U.S. and Canada. This is a jump of more than 25 percentage points since our previous study conducted in early April 2014, and makes KitKat the second-most heavily used major Android OS version on… Continue reading KitKat Adoption on Smartphones Grows Significantly, Hits 37% in North America
Before WWDC 2014, iOS 7 Usage at High Levels in U.S. and Canada
In late February 2014, Chitika Insights observed iOS 7 users generating the vast majority of Web traffic from U.S. and Canadian iPhones (84.3%) and iPads (78.5%). With iOS 8 expected to be at least partially unveiled at next week’s Apple Worldwide Developer Conference (WWDC), we revisited overall iOS version distribution on each respective device type.… Continue reading Before WWDC 2014, iOS 7 Usage at High Levels in U.S. and Canada
Microsoft Surface Usage Share Takes Slight Dip in Early 2014
At an event planned for May 20, 2014, Microsoft is expected to announce one or more new additions to the Surface device family. Whatever the exact offering may be, the company’s goal is to help improve the Surface line’s long-term prospects following a disappointing Q1 2014. Usage share metrics underscore Microsoft’s existing issues in North… Continue reading Microsoft Surface Usage Share Takes Slight Dip in Early 2014
Smartphone Usage Update: Windows Phone Takes Third Place Behind iOS, Android
Windows Phone users now generate the third-largest share of Web traffic amongst all smartphone operating systems, according to our latest North American usage data. Recently ceding the third place position was BlackBerry, which exhibited a usage share decline over several months and was overtaken in March 2014. Meanwhile, iOS and Android smartphones continue to generate… Continue reading Smartphone Usage Update: Windows Phone Takes Third Place Behind iOS, Android