Category: Trending Topics

The new iPad Gobbles Up 5% of All iPad Traffic; CA, CT & NY new iPad “Hot Spots”

After much anticipation on Friday March 16th, 2012, The new iPad hit the market and proceeded to shatter first weekend sales records, moving 3 million units over the course of the weekend — the most successful launch for the iPad yet. Although “The new iPad” sported only a few major differences (most notably screen resolution) from earlier generations, thousands of consumers and Apple fans alike lined up around the block to be among the first with their hands on the product.

The new iPad Tracker Methodology

To see what percentage of iPads within the Chitika network are “The new iPad”, Chitika Insights performed an analysis of the unique impressions seen originating from an iPad and determined the share of these impressions represented by “The new iPad” by analyzing the user agent and the device’s screen resolution.

Impressive Galaxy Note Web Traffic Highlights Demand for Mobile-Tablet Hybrid Devices

The Samsung Galaxy Note was released in October 2011 to most of East Asian and European markets, causing a great deal of attention and excitement over its impressive dimensions. With a 5.3 inch screen size, the Note enters the market as a device somewhere between a smartphone and tablet. The Note also has several other striking features including hand recognition and stylus friendly apps. Only a short time after its release overseas, Samsung announced sales topping one million, a trend which was expected to continue here in the US.

Online Ad Spending to Increase 20% in ‘12; AT&T Users Most Likely to Interact with Mobile Ads

Mobile devices are now reaching market penetration levels previously unseen in developed economies. The Pew Center for Research recently reported that smartphone adoption in the US has crossed the 50% threshold for the first time ever recorded. The looming presence of web-capable mobile devices has contributed to the rapid growth of online advertising and pushed it to the forefront the industry. Emarketer reports, that online ad spending will post growth above 20% in 2012 to reach nearly $40 billion in annual revenues.

Study: Google+ Traffic Down 31.6% in Four Months

Google+ has experienced quite the tumultuous ride since its introduction in June 2011. In the words of Google’s Chief Executive, Larry Page, Google+ “has become a robust competitor in the social networking space, with 90 million users registering since its June launch.” However, a recent report by ComScore tells a different story, highlighting a downward trend in overall use. Members of the social network spent 5.1 minutes on the site in November, and 4.8 minutes in December. By January, users were spending only 3.3 minutes on Google+ per month, on average.

Study: Mobile Web Traffic Up 35% in Under a Year; PC Web Usage Peaks Early Morning

If 2011 was the year of mobile, 2012 shows no signs of slowing down. “The post-PC era has arrived,” stated a BI Intelligence analyst. Over the past year, many major smartphone manufacturers released record breaking sales figures highlighting the extent to which mobile devices have established themselves as a presence and, in some cases, necessity in our day to day lives. ComScore’s 2011 mobile report states that there are almost 100 million smartphone subscribers in the US alone.