Mozilla released Firefox 14, the latest full version of its flagship open-source browser, on July 17th. In the immediate days following the release, traffic data from our new Live Tracker points to a tremendous number of users already having migrated to the latest version.
Category: Trending Topics
Chrome for iOS Grabs 1.5% Share of iOS Browser Market
Chitika Insights is tracking the adoption rate for Chrome’s new browser for iOS. Our latest real time tracker breaks down the iOS browser market by fragment and a historical time line. As of July 17, Chrome for iOS captures 1.5% of the iOS browser market.
Chrome for iOS Adoption Tracker Methodology
Tracking Chrome for iOS Adoption in the Mobile Market The purpose of the Chrome for iOS Adoption Tracker is to highlight the share of Web use for Chrome on the iOS ecosystem. To determine the respective web browser shares on iOS, Chitika Insights performed an analysis of the unique iOS impressions seen originating from Safari, Chrome, and… Continue reading Chrome for iOS Adoption Tracker Methodology
Study: Web Volume Not Impacted by DNSChanger
Chitika Insights data shows that there was no significant impact in terms of overall web volume after the FBI shut down the dedicated servers in place to protect North American Internet users against DNSChanger Malware
Study: iPad Still King of Tablet Web Usage
Given the recent emphasis of screen size as a major differentiating factor for the tablet market, Chitika Insights analyzed a range of tablet screen sizes in the context of mobile ads. The goal of this study was to determine whether tablet screen size influences user browsing behavior, as well as the likelihood of clicking on an ad. This also poses other questions. Which tablets are optimal for Web use? Which tablets see the highest levels of Web use? And which screen formats lend themselves to the highest user-engagement rates?
Second Screen Study: Tablet Based Web Traffic Rises 94% During Prime Time TV Hours
Do you use your tablet to surf the web in the evening? What about to make a quick search in the morning before work? If so then you are using your tablet like millions of others across North America.Chitika Insights was interested in conducting a research study to determine what if any correlation we could find between tablet usage and “second screen” behavior. We found a sharp increase in tablet use during the early morning and late evening, with peak usage at about 6-7 AM and 9 PM respectively.
Sony Outplays Nintendo in Console Browsing
Video game console makers are competing hard to provide their customers with the best gaming experience by adding more and more features to their flagship consoles. As a result, video game console browsing has become one of the various Web browsing options available to consumers. With Nintendo and Sony PlayStation offering free browsers on their respective flagship consoles, Chitika Insights decided to quantify this new trend in Internet access for our latest report.
Chitika Insights Unveils Most Comprehensive Tracker Ever for Internet Usage Trends
The rise of smartphones and tablets are slowly changing the face of Web market share. In our latest live tracker, Chitika Insights is measuring just how these methods of Internet access are changing, by examining traffic share among smartphone, tablet, and PC users.
Internet Access Platform Tracker Methodology
The purpose of the Internet Access Platform Tracker is to highlight the share of Web use for Tablets, Smartphones, and Desktop and the operating systems powering them. To determine the respective share of different personal computing devices, Chitika Insights performed an analysis of the unique impressions seen originating from Tablets, Smartphones, and Desktops within the Chitika Ad network.
Report: Tablet Shipment Numbers Grossly Overrepresent Usage
According to a U.S survey by Frank N. Magid Associates for the Online Publishers Association, tablet ownership has moved to a near 50/50 split between Android and the iPad. If true, Chitika Insights’ data indicates shocking differences in their Web use – iPad users generate almost 9x more Web traffic than Android tablet users.