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The launch of the iPhone 5 was one of the most highly anticipated events in recent memory when it comes to the technology space. On Friday, September 21st, the iPhone made its debut in stores, and preorders began to ship to online customers. By Monday, September 24th, Apple stated that worldwide sales had surpassed 5 million units.
Chitika Insights’ newest tracker looks to quantify how this newest device is impacting the marketplace
Check out the details behind our methodology for the new iPhone 5 Adoption Tracker coming out of Chitika Insights.
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.
Of all the options available to consumers, mobile coupons have emerged as bargain hunters’ best friends. As mobile shopping takes the center stage in the developing world of e-commerce, Chitika Insights conducted a research study aimed at uncovering what coupons mobile consumers are searching for.
With Google having rolled out its latest Android OS, Jelly Bean, to rave reviews on some of the latest devices, the company has been generating a significant amount of buzz. Chitika Insights looked to measure the rate of adoption for the mobile platform since it began to roll out back in July.
The iPod Touch is built with near-identical hardware and shares the same operating system (iOS) with the iPhone but without an antenna that can connect with cellular networks. This makes the iPod Touch slightly thinner than the iPhone, while still being a very capable device for browsing the Web. Due to the similarities of these two devices, Chitika Insights conducted a study to compare the Web usage rates between them.
The 2012 Presidential election is set to diverge dramatically from previous contests in terms of online activity – 90% of U.S households with any computer have broadband Internet access according to a recent analyst report, compared to just 57% in 2008. With this new online battlefield in play, Chitika Insights’ newest tracker looks to break down how each candidate is performing when it comes to important issues, battleground states, and other key metrics.
As the 2012 election season approaches its inevitable climax on November 6th, the race between the two presidential candidates and their parties is heating up. The purpose of Chitika Insights’ Presidential Election Tracker is to provide data driven insight and highlight the level of online interest for Barack Obama and Mitt Romney. Here, the Chitika Insights team explains the methodology that powers the tracker.
On Friday, August 25th, the jury for the largest patent trial in U.S history released its verdict that Samsung owed Apple over one billion dollars for patent violations. Apple is now looking to get eight of Samsung’s phones barred from sale in the United States for their similarities to the iPhone. Chitika Insights decided to examine the impact such a ban would have on Samsung and Apple.
A month ago, Chitika Insights reported that Apple desktops running Mountain Lion (OS X 10.8) generated 3.2% of all Mac-based Web traffic. Since Mountain Lion officially turned one month old last Saturday, Chitika Insights revisited this study to see how quickly Mac users were adopting the latest operating system now that the novelty has begun to wear.