The Rise and Fall of Spotify Query Search

Chitika Insights analyzed a series of data looking at search volume for queries relevant to Spotify over two weeks dating back to its release. Immediately following its release on the 14th of July, Spotify made a splash on our servers where there was a 1,000% spike for searches relevant to Spotify. After the abrupt increase in searches, interest declined over the following three days.

A Month Living in the Cloud: A Test of Cloud-Based iTunes

I set out over the last month to prove to myself whether a cloud-based iTunes would work for me or not. I went into the experiment with some questions: How much data will I use? Will buffering drive me crazy?
Will there be lag, or stuttering, of my music in dead zones? Obviously the cloud-based iTunes is not out yet, so my first task was to find an app that would simulate it – specifically, I needed to be able to stream songs on demand.

Groupon’s Offensive Ads Create Search Surge

Sometimes, perhaps there really is no such thing as bad publicity.  Group-buying web startup Groupon, one of the hottest tech companies around, made a splash with three Super Bowl ads that were extremely memorable… because they were extremely offensive. Criticism of Groupon’s ads – which appeared to make fun of the political and social unrest… Continue reading Groupon’s Offensive Ads Create Search Surge

The No. 1 Question on American Minds About Egypt

You’ve probably seen the videos on CNN and the breaking news on Twitter. But at the end of the day, what is the No. 1 question on American minds about Egypt? To get to the bottom of this, we dug into the Chitika realtime query stream for the last 7 days [as Chitika is an online… Continue reading The No. 1 Question on American Minds About Egypt