Report: Future of Firefox Unclear; 25% of Users Lag Behind in Version Updates

For many years, Mozilla’s non-profit web browser Firefox has been the only real competitor for Microsoft’s Internet Explorer. The ubiquitous IE has reigned in the browser market, but when Firefox debuted in 2004 it brought a refreshing alternative to Microsoft’s offering. Sleekly designed and more secure than IE6, the open-source Firefox was “browser of choice” for many tech-savvy users.

With Windows 8 Launch Looming, Activity Among Early Adopters Remains Low

In February 2012, Microsoft plans to release the public beta of Windows 8, its latest operating system designed to support Tablets and PCs, a new App Store, as well as a host of other additional features. This marks the first attempt by Microsoft to compete with Apple’s well established App Store, and the Android Market.

Record Sales Help Boost Online Activity in Competitive Tablet Market

After enjoying a hugely successful Black Friday / Cyber Monday holiday weekend, Tablet manufacturers have made it clear that there is space for competitors in the market other than the apple. The HTC Flyer, BlackBerry PlayBook, and the Kindle Fire amongst others entered at a price point which in some cases is less than half the price of the iPad; this Thanksgiving has successfully kicked off the Tablet Wars.

Playbook Sales up by 46%, Web Traffic Fluctuates

After the disappointing sales of Blackberry PlayBook which launched on April 11th, the holiday season presented a great opportunity for RIM to stay alive in the market as well as clean out retailers’ shelves. In light of Black Friday (November 25th), RIM slashed the price of the BlackBerry PlayBook by more than 50% for the holiday season.

Chitika Ad Monetization Matrix: A New Tool to Redefine Ad Monetization

Across industries, the Boston Consulting Group Matrix and the Gartner Magic Quadrant have long been fundamental tools in conducting business analysis. These tools are invaluable in helping businesses direct resources toward the segments with the highest worth or potential to optimize their revenue stream. In an effort to contribute a similar tool to the world of online advertising, Chitika Insights developed the Chitika Ad-Monetization Matrix (CAMM).