Google Search Engine Market Share Greater Outside of US

As reported by Chitika Insights, Google has maintained its place as the leader in Search Engine Market Share for several years now. However, just like any product or service, Google’s position is highly dependent on many factors, including location. In order to determine how Google’s popularity in the search engine market changes outside of the US, we analyzed a sample of search engine traffic from three key countries within our extensive ad network (United States, Canada and United Kingdom) to see how search engine preference differs.

Analysis: Mobile Advertising Could Boost Facebook Revenue by $2.54B

The world of business has been abuzz with rumors surrounding Facebook’s IPO and its $100 billion valuation as Facebook filed its S-1 on February 1st, 2012. At current expectations, Facebook’s IPO would rank the company among the world’s largest, and would be the “biggest Internet IPO in history”, besting Google’s of $1.9 billion in 2004.

Demise of the PC? Windows Web Browsing Market Share Declines by 10% in Six Months

As reported last week, Apple’s mobile operating system, iOS passed their desktop operating system (Mac OS) in web browsing market for the first time in history. According to new research from Canalys, smartphone shipments overtook personal computers in 2011, moving 487.7 million units over the course of the year, compared to 414.6 million PCs.

Samsung Profile: Mobile Device and Mobile Carrier Analysis

The world’s second largest phone manufacturer Samsung made record sales with more than 300 million phones sold in 2011. Bloomberg reports that the Korean manufacturer’s net income increased by 17% in the fourth quarter of 2011. While Samsung’s record sales continue bringing new innovations to market, Chitika Insights wanted to take a closer look at the manufacturer’s phone profile.

Android OS Fragmentation Continues: Ice Cream Sandwich Present on Only 1.12% of Devices

Android’s open nature is one of its key draws, for developers and users alike. The flexibility of its open standards provides incentive for developers to utilize the platform, given its reach to such a wide range of devices. In comparison, Android’s largest competitor, Apple’s iOS is a tightly controlled system, all its development held firmly under Apple’s management.