Today, May 18th, Facebook is going public after many months of deliberation, rumor, and speculation. The release of Facebook’s original S-1, aggressive acquisitions (Instagram), concerns over revenue, and a demand-driven expansion of their public offering have only served to fan the flames. Chitika Insights wanted to see how the fervor surrounding this IPO corresponds to Web activity – a good indicator of consumer interest rather than activity from traders in brokerages and investment firms.
Category: Social Media
Facebook IPO Tracker Methodology
With Facebook’s estimated $16 billion IPO today, Chitika Insights wanted to provide a visualization of how people are interacting with the offering over many aspects of the Web. To accomplish this, Chitika Insights performed an analysis of two key indicators: Facebook’s current stock market price via a Yahoo! Finance API, and queries for Facebook IPO and related searches on North American search engines. Here, we describe the methodology of our new tracker.
Study: Google+ Traffic Down 31.6% in Four Months
Google+ has experienced quite the tumultuous ride since its introduction in June 2011. In the words of Google’s Chief Executive, Larry Page, Google+ “has become a robust competitor in the social networking space, with 90 million users registering since its June launch.” However, a recent report by ComScore tells a different story, highlighting a downward trend in overall use. Members of the social network spent 5.1 minutes on the site in November, and 4.8 minutes in December. By January, users were spending only 3.3 minutes on Google+ per month, on average.
Analysis: Mobile Advertising Could Boost Facebook Revenue by $2.54B
The world of business has been abuzz with rumors surrounding Facebook’s IPO and its $100 billion valuation as Facebook filed its S-1 on February 1st, 2012. At current expectations, Facebook’s IPO would rank the company among the world’s largest, and would be the “biggest Internet IPO in history”, besting Google’s of $1.9 billion in 2004.
Traffic for Google+ on the Rise Along with User Count
Chitika Insights has covered the heavily publicized launch of Google+ amidst a variety of reported statistics, some which stated that Google+ hosted a user base comprised of over 40 Million people, others which described the fledgling social network as nothing more than a ghost town. Initially, traffic on Google+ saw a rapid rate of growth, but was accompanied by a period of significant decline. Since then, Chitika Insights has been regularly keeping tabs on the condition of Google+, in order to determine the relative success of the social network.
New Features Lead to Increase in Traffic to Google Plus
Almost two months after opening its doors to the public, Google Plus has experienced both highs and lows. Amidst some controversy surrounding the success of its public launch, Google Plus has launched a slew of new features since then, some of which have been met with great fervor, others with mild distaste.
Google+ Traffic Remains Low – Will New Changes Bring More Users?
Chitika Insights has been monitoring user engagement and the performance of Google+ since its inception. Our initial studies have indicated that following a brief surge of activity after its public debut, traffic from the site has waned. Chitika wanted to continue observing the site to see if any recent tweaks have increased user interest.
Report: Google+ Traffic Fails to Rebound After Dip
Over the past few days there has been a lot of buzz surrounding our coverage of Google+, particularly focusing on the measured 60% downward trend we saw in the sites traffic. Chitika Insights has pursued investigation into this matter in the following post…
Failure to Launch: Google+ Growth Spurt Short Lived
Mid-morning September 20th, Google+ officially entered public beta, drumming up the level of interest of the site far and wide across the web. Although able to boast 25 million unique visitors after only four weeks of operation, Google’s newest attempt at a social network saw its user base dwindle…
Washington DC: The Capital of Social Media
Although their existence began just a decade ago, social media sites have now become entrenched in our culture, and an integral element in our day to day lives. As such, Chitika Insights thought it would be interesting to look at social media on a national perspective.