Microsoft and Yahoo! are both seeing growth in their share of search traffic sent into the Chitika advertising network. April and May has seen an increase in both search engines’ shares, along with a corresponding decline in Google’s traffic share.
Category: Search Engines
Bing Losing Users Faster than Impressions
Microsoft’s decision engine, Bing, saw a large number of individuals trying out the service in August. Since then, the user base has declined more rapidly than the impressions, indicating that many tried out Bing during the summer months and moved back to Google for their full-time searches.
Bing Struggling to Win Even IE Users
Compared with other browser/search engine bundled combos (Firefox/Google, Safari/Google, etc.), the Internet Explorer/Bing combo garners very little loyalty for Microsoft’s decision engine. Covered by eWeek, TechCrunch, the Seattle Post-Intelligencer, and more.
Chitika Study: Open Source Users Love Google, Hate Microsoft
With the upswing in the number of Linux boxes (thank you netbooks and Dell) and as much interest we have in the search engine market, we at Chitika thought we’d take a look at the search habits of our open-source friends. We compared the OS and search engine data for 163,211,927 searches – a sample… Continue reading Chitika Study: Open Source Users Love Google, Hate Microsoft
Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer look at the clickthrough rates of visitors from the three… Continue reading Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!