Search Engine Market Share and the Portal Effect

The difference between our search engine market share numbers and comScore’s underscore a fundamental difference in search engine business models. On the one hand is Google’s model: search-and-go, get people out into the third party web. On the other hand is Yahoo!’s web portal model: provide a singular experience, give searchers what they’re looking for without having to leave the network of Yahoo! properties.

Firefox 2nd Most Influential Player in Search

Firefox appears to hold a lot of the cards in the search engine market share game. We looked at what percentage of search traffic coming into our network came from Firefox’s deal with Google – specifically, the Firefox start page and little embedded Google bar – and found that Firefox’s default search engine controls more of the search market than anyone besides Google themselves. Bidding war, begin! As seen in ReadWriteWeb

SEO Sweet Spot – Three-Word Searches

How many words does it take to get to the center of good search traffic?  According to a new study by online ad network Chitika, three – as in, three-word search queries drive the most traffic from search engines. To determine the optimal word count, Chitika looked at a sample of 41,103,403 impressions of search… Continue reading SEO Sweet Spot – Three-Word Searches