Why do search engines not named Google still exist? This question has dogged the search industry. For a wide variety of questions, Google is definitely the answer. Nevertheless, its competitors have managed to find their niche in the marketplace although never receiving the traffic volume to trouble Google’s position.
Category: Search Engines
And the Republican Candidate most likely to become President is..
Tonight, eight Republican candidates will square off at the Reagan Library for the 2011 presidential primary debate. This forum should generate a lot of interest, given that no candidate has emerged as a clear frontrunner.
Google Results, Positioning, and CTR: Not What You’d Expect
First place gets your traffic — but what about clicks? It has long been a common goal of SEO optimizers everywhere to capture the top spot on Google’s first page of search results. Taking the first spot guarantees the largest portion of impressions as well as double the amount of traffic offered by the second link.
Search Engines: Market Share Breakdown
Over the past year, a few new search engines have ramped up their efforts to challenge Google’s stranglehold on the search engine market. Bing and Yahoo merged to create a competing force which has been increasingly successful at capturing market share, crossing over 30% of all searches according to a recent ComScore report. Chitika, the… Continue reading Search Engines: Market Share Breakdown
Optimal Query Length: Does it Matter?
Advertisers want to maximize conversions (i.e. buying the item that is advertised). The likelihood of conversion depends upon how relevant the advertisement is to the user’s intent. The more clear the intent, the easier it is to deliver an advertisement which will best meet the users need. It would seem that the shorter the users query, the more likely a precisely targeted ad can be selected for the user.
The Panda Update and the Role of Subdomains
Today, the Wall Street Journal released an article covering Hubpages, a site which found that using subdomains as an alternate to pages is a method for publishers to increase their Google traffic. Hubpages indicated that by moving content from a number of pages associated with an individual domain to a variety of subdomains allows publishers to repair some of the damage done to their page rank by Google’s Panda update
Southern U.S. More Likely to Engage in Local Search
Browsing the internet often exposes the user to advertisements en masse, which often times are a little less relevant than one would wish. As search targeted advertising continues to progress, and advertising companies begin to think outside the box, they are beginning to target new parameters such as whether or not a search is “local.”
Ask.com Users are the Most Verbose Internet Searchers
These days, search engines are ubiquitous in the world of information gathering. Depending on your goal, you might type anywhere from a single word to a lengthy question into a search box. But do certain search engines tend to have more verbose user bases? Chitika Insights wanted to examine how the number of words in a search query varied with the particular search engine.
SEO For Bing – What’s Different Than Google?
An excerpt from Daniel Ruby’s presentation at SMX Advanced London – while much of the Bing SEO formula is the same as Google’s, there are a few long-tail details you should know.
Great New Search Tool: Google Correlate
Web publishers, another tool has been created that will help you. Take Google’s Keyword Trends tool, add a keyword suggestion element, and you have Google Correlate. Use it, love it.