Category: Search Engines

Infographic: Internet User Behavior Analysis by Browser

The newest infographic from Chitika Insights provides 3 sections of valuable points of reference for online marketers, including a comparison of click-though-rates for major desktop and mobile browsers, along with average words per search query, and a desktop browser usage breakdown for the 4 most populated states in the U.S.

Local Searches Constitute 24% of Google Queries

Local businesses have always needed their advertisements to effectively target potential customers in their area. When it comes to advertising on the Web, this task is made more difficult with ads potentially reaching almost anyone in the world. One method for targeting messages to local customers is through a search engine, with the top three being Bing, Google and Yahoo! Chitika Insights looked to quantify how often each platform’s users preform local searches.

Google Usage Rates Vary Across Browsers

The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person uses has any impact on the search engine they use.

Study: Search Traffic Pattern Investigation by Device Operating System

For the last decade, search engines have been internet users’ best friends, making any question that comes to mind immediately addressable with the best relevant answers. Developments in technology have made search engine results more qualified and useful, leading to a rapidly growing demand for their use. Chitika Insights decided to take a look into search traffic trends depending on the operating system.

Google Search Engine Market Share Greater Outside of US

As reported by Chitika Insights, Google has maintained its place as the leader in Search Engine Market Share for several years now. However, just like any product or service, Google’s position is highly dependent on many factors, including location. In order to determine how Google’s popularity in the search engine market changes outside of the US, we analyzed a sample of search engine traffic from three key countries within our extensive ad network (United States, Canada and United Kingdom) to see how search engine preference differs.

What’s the Word Count? Ask.com Sees Highest Word Count Across Engines

Not too long ago encyclopedias were one of the only available resources for people interested in researching a particular topic. Long hours in the library searching through shelves of information to find an answer could certainly be expected. As technology has evolved, our resources for research, as well as habits, have changed as well.