Chitika Insights, the research arm of Chitika, is constantly putting out studies that take a close look at industry trends. We’re always trying to keep ahead of the curve, and we love to put out content that is not only industry relevant, but relevant to our publishers as well! Recently, we published an infographic on… Continue reading Tips for Site Optimization: CTR by Browser [Insights Infographic]
Category: Research
Thursday "Open Mic" Guest Speaker Series: Ben Waber – CEO, Sociometric Solutions
“I don’t care what the current processes are. Never stop looking for ways to do things better.” – Venkat Kolluri – CEO, Chitika Inc. As a product of our CEO’s philosophy, we have a weekly tradition here at Chitika to invite a business or industry thought leader join us for family lunch on Thursday afternoons… Continue reading Thursday "Open Mic" Guest Speaker Series: Ben Waber – CEO, Sociometric Solutions
Publishers Favor Smartphone Platforms for Mobile Advertising
According to Erick Schonfeld’s report on mobile trends, smartphones now host over 78% of all mobile ads in the United States. He references research from InMobi, one of the world’s largest mobile ad networks, which reviewed mobile ad impressions from quarter to quarter of this year. Now well into quarter two, InMobi already has seen… Continue reading Publishers Favor Smartphone Platforms for Mobile Advertising
Smart Phones Pave the Way for the Future of Online Advertising
According to Matthew Campbell and Amy Thomson of in Bloomberg.com that the geo-locating Nike and Heineken apps proves that mobile advertising has arrived for real. Due to the recent developments in smart phone technology and the resulting increase in popularity, mobile advertising is the hot new marketing venue. Campbell and Thomson cite Gartner Research, which… Continue reading Smart Phones Pave the Way for the Future of Online Advertising
Mobile Games are the Next Frontier in Advertising
The massive growth of mobile games since 2008 reached an astounding $6 billion last year. Earlier this year, Don Reisinger reported that Juniper Research expects this $6 billion in sales to reach $11 billion by 2015. This assumes that the current rate of growth of mobile games continues and there is little sign that it… Continue reading Mobile Games are the Next Frontier in Advertising
Paid Search Ads: How the Nature of Online Advertising Has Changed
Tom Taulli, a Forbes writer who specializes in finance, wrote a compelling article concerning the significance of paid search advertising. He informs us that paid search has become the pinnacle marketing strategy in the realm of online advertising. Taulli also touches upon alternate strategies that providers use to increase the odds of people clicking on… Continue reading Paid Search Ads: How the Nature of Online Advertising Has Changed