Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.
Category: Operating System
Operating System Market Share, November 2012 Update
Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the mobile and desktop industries.
Room for Growth: Microsoft Surface Only Generates 0.13% of All Tablet Web Traffic
Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on November 13th – a larger sibling to the company’s Nexus 7 tablet, which was recently updated from its original model unveiled earlier this year. Chitika Insights conducted a study to see which tech giant’s tablet offering is emerging as the most popular.
Six-Month Study: Apple iOS Users Consume Growing Amount of Web Traffic
With the Droid RAZR M, Samsung Galaxy S III, Kindle Fire HD and a wide variety of others, 2012 has seen the debut of a large number of new Android tablets and smartphones. Meanwhile Apple has rolled out a new version of the iPhone, two new iterations of the iPad, along with the iPad mini. Chitika Insights examined how this stream of the latest and greatest products has shifted the use of Apple’s iOS and Google’s Android.
iOS vs. Android: Pre- and Post-Black Friday Comparison
With the busiest shopping days of the year encouraging an uptick in electronic purchases, Chitika Insights conducted a study to examine the impact of Black Friday on overall iOS and Android Web traffic share.
iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch
After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.
60% of iPhones on iOS 6, iPad and iPod Touch Close Behind
Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.
Operating System Market Share, September 2012 Update
Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the industry.
UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.
Android 4.1 Jelly Bean Adoption Jumps 1500% in Two Months
With Google having rolled out its latest Android OS, Jelly Bean, to rave reviews on some of the latest devices, the company has been generating a significant amount of buzz. Chitika Insights looked to measure the rate of adoption for the mobile platform since it began to roll out back in July.