Digg vs. Reddit has become a bloody battle since last week’s release of Digg V4. Reddit has taken over the Digg homepage, and traffic has gone from 50/50 Digg/Reddit to a 2 to 1 advantage for Reddit. Seen on Search Engine Watch
Category: Online Advertising
Twitter and Facebook are for News, MySpace is for Leisure
What do users of the various social networks want? We broke down the traffic coming from Twitter, Facebook, MySpace and Digg to see what genres of sites they visit the most. As seen on Mashable.
The Educated are Harder to Advertise To
What does the correlation between high ad click rates and low college education rates mean to publishers? Chitika Research shows how a highly educated demographic requires even better targeting, and necessitates content-quality advertisements. As featured in ReadWriteWeb.
Microsoft Means More Ad Clicks
Following up on our comparison of clickthrough rates by search engine, we expanded our scope, looking at web browsers and operating systems. Across the board, Microsoft products mean a higher likelihood of users clicking on advertisements. Featured in TechCrunch, Adotas, Huffington Post, and more.
Update: Months Later, Bing Users Still Ad-Crazy
What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in TechCrunch, Ars Technica, iMedia Connection, and more.
Clickers Are More Likely to Click
All Google traffic is not made the same, at least when it comes to the likelihood of that traffic to click on your advertisements. Chitika looked at 11 million impressions from various Google sources, and found that people who go to Google’s homepage and click “Search” are 50% more likely to end up clicking on an ad than any other Google searcher.
2% Of Internet Users Pay For 100% Of Internet Content
Chitika looked at the ad-click habits of a sample of over 86 million Internet users during a two week period to determine what percentage of web surfers actually click on the ads that pay for Internet content. Only 2% of people actually clicked on ads during that time. Featured on Geek.com and The Independent.
Twitterers Want Their News, and Want It Now
A look at the website genres that receive the most traffic from Twitter and Facebook across the Chitika network. Twitterers seem interested in being on the bleeding edge of breaking news, whereas Facebook users seem more interested in tech and lifestyle sites. Featured in AdWeek, WebProNews, and more
Digg + Facebook = Loyal Readers
When bringing new visitors in to a website, where do you go? Well, according to our latest study, you go to Facebook and Digg if you want them to be loyal, repeat readers. As seen in eMarketer, Mashable, Marketing Pilgrim, and more.
iPhone, Mobile Users Worst Ad Targets
We take an apples-to-apples comparison of the same ads on the same websites across the Chitika network to gauge mobile vs. non-mobile users’ attitudes towards in-browser advertising. Featured in TechCrunch, WebProNews, MediaPost, GigaOM, digiday:Daily,and more.