With the debut of Internet Explorer 9, should web publishers be worried that more conversion to the browser will lower the ad susceptibility of their visitors? A look at the early stats of the post-beta release would suggest good news for those publishers.
Category: Online Advertising
Tweeters 30% More Likely to Click Ads Than Facebookers
In the Web 2.0 world, Social Media is becoming an ever-increasingly important way to reach out to potential clients and generate traffic. While Facebook is obviously the king of the Social Media jungle, Twitter proves to provide more value per user to the web publisher.
Reddit Leads Digg in Traffic – Coincides with Hiring Wave
What a roller coaster; Digg is dominant, but New Digg (like New Coke) opens the door for Reddit to take over. Then Digg makes changes, and takes the lead back. Now, it appears that Reddit has gone back into the lead, just in time to hire a bunch more people.
Super Bowl Ad Winners and Losers
Which Super Bowl ads generated the most online buzz? We list off the winners and losers in terms of search traffic. Hint: little Darth Vader was really effective.
Useful Resource Alert: Yahoo! AdLabs
Yahoo! Labs has been around for about six years, and according to Yahoo! reps, has “been instrumental in developing Yahoo!’s advertising products, laying a foundation of scientific research and innovative data analysis,” generally being the science behind Yahoo! We’re glad to see more data sources available to advertisers and marketers. This is certainly a useful resource: nothing is more powerful in the online ad industry than data.
One Googler worth Ten Facebookers
One Googler worth Ten Facebookers As a web publisher, two things really matter when it comes to making money: driving lots of traffic, and making sure that traffic converts into ad clicks. Looking at a sample of nearly 70 million impressions across the Chitika ad network, we’ve found that Google is worlds better than Facebook… Continue reading One Googler worth Ten Facebookers
Targeting Ads Above-The-Fold and Below
An excellent writeup in AdExchanger today for anyone who runs retargeting campaigns, John Ebbert provided some very interesting numbers on his own retargeting spend. Spend, CPM, CPC, all numbers come to the conclusion that below-the-fold advertising is more expensive than above.
Egypt Internet Censorship Goes Beyond Social – 8% Drop in Egyptian Traffic
Egypt, embroiled in bitter anti-government protests, is a techie conversation hotbed at the moment. The government has blocked Twitter and, apparently, Facebook and some Google services. Anonymous has declared war on the censorship. Facebook protest pages are raging with activity.
Digg-ing Into Del.icio.us
It’s been an interesting year for Digg… well, mostly an interesting launch of Digg V4. We reported back in August how the controversial overhaul completely redefined the Digg v. Reddit battle.
Ad Layout Series: Above The Fold Ads Get 44% Higher CTR
How should ad placement effect the pricing of online advertisements? In the first installment of Chitika Research’s Ad Layout Series, we look at above- vs. below-the-fold ads to see just what the difference is in clickthrough rates.