Placing content “above the scroll” is a valued reference in news media to a story or content located on the upper half of the front page of a newspaper. On websites, this type of focus is referred to as “above the scroll”. This study finds ensuring your ad stays above the scroll is equally as important as in news media.
Category: Online Advertising
Ask.com and AOL: If You Place Ads There, Clicks Will Come
In an earlier study, Chitika Insights analyzed click through rates for web browsers, helping to show which browsers were most valuable to advertisers. But what about search engines? Does the search engine you use influence your likelihood of clicking on an ad?
Most Valuable Browsers: Mobile Leads the Way, MSIE Ad Friendly?
As the number of the browsers available to consumers continues to grow, its necessary for search engine marketers to be aware of the browser distribution of their sites traffic. Chitika Insights’ newest study breaks down CTR by browser version. Knowing what browsers return the highest CTR is useful information for online advertisers looking to optimize their ad monetization.
Old is Gold, and more $$$
People using older monitors click on advertisements 60% more often than those on newer monitors. Newer monitor users are usually more tech savvy, which means they are more adept at executing their intent on the web. The business takeaway is advertisers and website publishers should ensure high ad quality on older monitors in these sluggish times.
Focus on the Sweet Spot: It does matter
The moral of today and of yesteryear is that web publishers and advertisers should concentrate on searches between three to six words long. The sweet spot for query length are four word queries. This result stands whether looking at the percentage of users clicking an advertisement, the number of total ads seen or the total clicks on ads.
Zombie Apocalypse: There’s An Ad For That
The online community is searching a lot for the Zombie Apocalypse, according to Google Hot Trends. We pull up one of our ads to see what people will need to survive the predicted disaster.
Portrait of a Clicker Part 2: Internet Explorer and Opera?
In the second installment of our Portrait of a Clicker series, we look at the various web browsers to see what using Internet Explorer, Firefox, or Chrome says about someone’s likelihood to click on an ad.
E-mail Marketers: Why Gmail Is Your Best Friend
Email marketers: what email provider sends you the best traffic? According to our data, you should be targeting Gmail users if you want them to convert on your call-to-action. Now seen in two eMarketer studies.
AT&T/T-Mobile Android Phones Receive 16% Higher CTR Than Verizon and Sprint
Can the cell phone provider of Android phones affect click-through rate? Chitika Insights uncovered an advantage in this metric from phones in the AT&T/T-Mobile network.
Portrait of a Clicker Part 1: We Do Windows
The first installment of Portrait of a Clicker looks at what operating systems get the best and worst ad click rates, and tells you how you can use this information to improve your site’s usability without hurting ad revenues.