The newest infographic from Chitika Insights provides 3 sections of valuable points of reference for online marketers, including a comparison of click-though-rates for major desktop and mobile browsers, along with average words per search query, and a desktop browser usage breakdown for the 4 most populated states in the U.S.
Category: Online Advertising
Study: Mobile Couponing Habits by Product Categories
Of all the options available to consumers, mobile coupons have emerged as bargain hunters’ best friends. As mobile shopping takes the center stage in the developing world of e-commerce, Chitika Insights conducted a research study aimed at uncovering what coupons mobile consumers are searching for.
Study: iPad Still King of Tablet Web Usage
Given the recent emphasis of screen size as a major differentiating factor for the tablet market, Chitika Insights analyzed a range of tablet screen sizes in the context of mobile ads. The goal of this study was to determine whether tablet screen size influences user browsing behavior, as well as the likelihood of clicking on an ad. This also poses other questions. Which tablets are optimal for Web use? Which tablets see the highest levels of Web use? And which screen formats lend themselves to the highest user-engagement rates?
Second Screen Study: Tablet Based Web Traffic Rises 94% During Prime Time TV Hours
Do you use your tablet to surf the web in the evening? What about to make a quick search in the morning before work? If so then you are using your tablet like millions of others across North America.Chitika Insights was interested in conducting a research study to determine what if any correlation we could find between tablet usage and “second screen” behavior. We found a sharp increase in tablet use during the early morning and late evening, with peak usage at about 6-7 AM and 9 PM respectively.
Study: Most Recent Internet Explorer Versions have Highest CTRs
How often do you click an online ad, and how often do you update your browser? These two questions, while seemingly unrelated, actually have a lot to do with one another. The Chitika Insights team looked to quantify this phenomenon by focusing on Internet Explorer, and examining the differences in click-through-rate (CTR) based on version number.
Unemployment Rates Correspond to Online Search Interest for Jobs
The Bureau of Labor Statistics released its latest figures on unemployment on May 4, 2012, which indicate that the country’s unemployment rate has dropped from 8.5% (December 2011 figure) to 8.1% at the end of April. Given that the Internet is the job-search method of choice for those seeking employment, Chitika Insights wanted to see how unemployment rates affect internet users search behavior. Specifically, we wanted to see if states with higher unemployment rates boasted a higher percentage of search queries that we job related.
Location Matters: Placing Online Ads Above the Fold Increases CTR by 36%
Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is expected to continue and reach $62 billion by 2016.
Chitika Ad Monetization Matrix: A New Tool to Redefine Ad Monetization
Across industries, the Boston Consulting Group Matrix and the Gartner Magic Quadrant have long been fundamental tools in conducting business analysis. These tools are invaluable in helping businesses direct resources toward the segments with the highest worth or potential to optimize their revenue stream. In an effort to contribute a similar tool to the world of online advertising, Chitika Insights developed the Chitika Ad-Monetization Matrix (CAMM).
Our Referrer Distribution Methodology: A Chitika Special Report
Chitika is an online advertising network which uses data analytics to improve the performance of its partners and the experience of internet users within its network. Every month, Chitika serves billions of ads globally to a wide variety of demographics.
Which Operating Systems Are Most Valuable to Publishers?
In the third installment of our CTR study, Insights took a look at the marketing value for operating systems. As a publisher, this data can help you monetize your site and ad positioning based on the composition of your traffic.