Travel website Orbitz recently found that Mac users were 40% more likely to book a four or five-star hotel as compared to PC users, and are now displaying more luxurious travel options for Mac users accessing their site. Orbitz’s strategy highlights a growing move towards segmentation in the online space, and how new technology is changing the ways in which people access the Internet. With these continuing trends in consumer usage, Chitika Insights conducted a research study of mobile users, investigating the online ad click-through rate (CTR) of both iOS and Android users. Using data collected from hundreds of millions of ad impressions observed the week of June 12 through June 19, Chitika Insights analyzed the patterns of mobile users.
Category: Mobile
Second Screen Study: Tablet Based Web Traffic Rises 94% During Prime Time TV Hours
Do you use your tablet to surf the web in the evening? What about to make a quick search in the morning before work? If so then you are using your tablet like millions of others across North America.Chitika Insights was interested in conducting a research study to determine what if any correlation we could find between tablet usage and “second screen” behavior. We found a sharp increase in tablet use during the early morning and late evening, with peak usage at about 6-7 AM and 9 PM respectively.
Internet Access Platform Tracker Methodology
The purpose of the Internet Access Platform Tracker is to highlight the share of Web use for Tablets, Smartphones, and Desktop and the operating systems powering them. To determine the respective share of different personal computing devices, Chitika Insights performed an analysis of the unique impressions seen originating from Tablets, Smartphones, and Desktops within the Chitika Ad network.
Study: Sprint’s HTC Evo Users are Android’s Most Active on the Web
The wide assortment of Android phone manufacturers has resulted in devices often constructed to appeal to particular user tastes or a market need. While Android users on the whole are less active on the Web as compared to iPhone users, the platform’s growing popularity prompted Chitika Insights to examine what usage patterns have developed in this more fragmented ecosystem. For this study, the Insights team researched which of the OS’ phone models are driving the highest rates of Internet usage.
Barnes & Noble Nook Surpasses Kindle Fire in Tablet Traffic Share; Apple iPad Takes Small Dip
91.07% of tablet web traffic comes from iPad devices. While the iPad still accounts for a great majority of tablet web traffic, it has fallen about 3.5% from the 94.64% figure we reported in early May. Barnes & Noble Nook has overtaken the Kindle Fire in web traffic impressions. Compared to our previous study of tablets per 100 iPads, the Kindle has maintained its share while the Nook has gained. Barnes & Nobles’ e-reader with tablet capabilities now accounts for 0.85% of all tablet web traffic versus Kindle Fire’s .71%.
Mobile Usage Update: iOS Users Responsible for 72% of All Mobile Traffic
It looks like June is shaping up to be a likely battleground for mobile dominance, with a number of significant developments coming out of the Apple and Android communities. From Apple to Samsung to HTC, manufacturers across the board are pumping out spec-leading devices with an increasing frequency. Yet, the current share of Android vs. iOS traffic depicts Apple’s mobile devices as the clear front-runners, generating almost three times (72%) the amount of traffic as their Android counterparts (26%).
Report: Rural States Gaining in New iPad Market Share
Our iPad Tracker has been live for a little over a month, and the Chitika Insights team thought it was a good time to revisit how the iPad ecosystem has evolved since the device’s debut on March 16.
Study: Apple iPad Accounts for 94.64% of all Tablet Web Traffic
What do you think of when you hear the word “tablet”? For most it would be Apple or more specifically the iPad. When the iPad was released in 2010 it quickly gained popularity amongst the masses. Since then the market share held by Apple’s iPad has been increasing steadily. Chitika Insights conducted a research study to quantify just how much web traffic share iPad tablets are are taking up by digging into our network data.
Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows no signs of slowing down. As of March 2012, mobile traffic has already seen a 35% increase in under a year, as stated in this previous Chitika Insights study. The Pew Center for Research reports that smartphones now make up a majority (53%) of mobile devices in the U.S., presenting a huge opportunity for advertisers.
Analysis: New iPad Penetration Growing; Largely Confined to Wealthier, Coastal States
When you think “tablet” what do you really think of? For most people it’s the iPad. According to the Chitika Insights iPad Tracker, The new iPad accounts for just over 9% of all iPad traffic.