Although Nexus 7 experienced a huge initial surge in both sales and Web traffic, users don’t seem to be surfing as much as one might expect them to. However, a reason for this drop could be Google only recently ended their Nexus 7 hold last week. As such, these numbers are most likely from users who got the Nexus 7 in the first round of shipments. As the novelty of a new tablet wears off, so does the user’s desire to surf the Web as extensively as they had initially.
Category: Mobile
Samsung Galaxy S III Usage Growing Significantly Since its Release
Due to the resounding success of the Samsung Galaxy S III in the market so far, Chitika Insights conducted a study to determine how the device was performing relative to other Samsung Android phones currently in the marketplace.
New iPad Usage Growth in U.S. and Canada Slows after Initial Jump
It has been more than four months since the new iPad was launched, and despite strong international sales, usage numbers point to a fading consumer fervor around the device in North America.
Google Nexus 7 Market Report
Making its debut a little less than a month ago at Google’s I/O Conference, the Nexus 7 was touted as a high-end tablet available in a low price bracket. Google looks to have delivered in that regard, as the Nexus 7 was met with fairly positive reviews and an overwhelming level of consumer demand, which caused the search engine giant to remove the Nexus 7 from its play store over the weekend. Given the spike in consumer demand, Chitika Insights conducted a study into the Nexus 7’s usage.
iOS 6 vs. Android Jelly Bean: Initial Developer Interest Nearly Identical
iOS has traditionally seen a great deal more developer activity and app development than Android, due to the heavier usage patterns of iOS users. However, this has slowly changed, and iOS and Android now nearly split the marketplace in half when it comes to usage share. At Chitika Insights, our team looked to visualize the level of interest between both iOS 6 and Android’s Jelly Bean during the first 24 hours of availability to the developer community
Chrome for iOS Grabs 1.5% Share of iOS Browser Market
Chitika Insights is tracking the adoption rate for Chrome’s new browser for iOS. Our latest real time tracker breaks down the iOS browser market by fragment and a historical time line. As of July 17, Chrome for iOS captures 1.5% of the iOS browser market.
Chrome for iOS Adoption Tracker Methodology
Tracking Chrome for iOS Adoption in the Mobile Market The purpose of the Chrome for iOS Adoption Tracker is to highlight the share of Web use for Chrome on the iOS ecosystem. To determine the respective web browser shares on iOS, Chitika Insights performed an analysis of the unique iOS impressions seen originating from Safari, Chrome, and… Continue reading Chrome for iOS Adoption Tracker Methodology
Update: Ice Cream Sandwich up 525% in Four Months, Jelly Bean Rolls Out
Ice Cream Sandwich (ICS) is chipping away at the Android market with a 9.63% share – a significant jump from 1.54%, seen in our March report. Gingerbread is still the leader with 71.10% of market share.
Study: iPad Still King of Tablet Web Usage
Given the recent emphasis of screen size as a major differentiating factor for the tablet market, Chitika Insights analyzed a range of tablet screen sizes in the context of mobile ads. The goal of this study was to determine whether tablet screen size influences user browsing behavior, as well as the likelihood of clicking on an ad. This also poses other questions. Which tablets are optimal for Web use? Which tablets see the highest levels of Web use? And which screen formats lend themselves to the highest user-engagement rates?
Mobile Manufacturer Market Share, June 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.