Over the past year, the tablet market has seen major changes. The third-generation iPad was announced in March 2012, and Apple has since gone on to unveil both a fourth-generation iPad and a seven-inch iPad Mini. Microsoft even announced its own upcoming entrance into the tablet ecosystem with the Microsoft Surface. As the state of the tablet market continues to evolve, Chitika Insights conducted a research study to determine which tablet devices are seeing the most success in terms of usage from their user base.
Category: Mobile
iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch
After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.
iPhone 5 Usage Surpasses Samsung Galaxy S III After Less than 3 Weeks on Market
Following the release of Apple’s iPhone 5 on September 21st, Chitika Insights was interested in comparing the Web usage rates of the newest phones from both manufacturers. Looking solely at impressions coming from the iPhone 5 and Galaxy S III, we were able to observe the difference in Web traffic volume between the two devices, depicted in the figure below:
60% of iPhones on iOS 6, iPad and iPod Touch Close Behind
Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.
Mobile Manufacturer Market Share, September 2012 Update
Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.
Kindle Fire HD Makes up 11% of all Kindle Fire Traffic One Week after Launch
The new Amazon Kindle Fire HD was released Friday, September 14th, 2012, almost 1 year after the release of the Kindle Fire, and two months after the release of Google’s Nexus 7. The Kindle Fire HD‘s price point of $199 is the same as the initial price of the original Kindle Fire and the Nexus 7. If successful, this could reenergize the Kindle Fire line. Chitika Insights conducted a study to determine how the Kindle Fire HD was performing relative the original Kindle Fire and the Nexus 7.
iOS, Not Android, Users More Adventurous in Browser Choice
Both Apple and Android mobile users now have a variety of high-profile choices when it comes to replacement Web browsers – but are they actually making the switch? Chitika Insights’ latest study aimed to quantify the answer to this question.
iPhone 5 Users Generate 2.5% of all iPhone Traffic after First Weekend
The launch of the iPhone 5 was one of the most highly anticipated events in recent memory when it comes to the technology space. On Friday, September 21st, the iPhone made its debut in stores, and preorders began to ship to online customers. By Monday, September 24th, Apple stated that worldwide sales had surpassed 5 million units.
Chitika Insights’ newest tracker looks to quantify how this newest device is impacting the marketplace
iPhone 5 Adoption Tracker Methodology
Check out the details behind our methodology for the new iPhone 5 Adoption Tracker coming out of Chitika Insights.
UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.