Local businesses have always needed their advertisements to effectively target potential customers in their area. When it comes to advertising on the Web, this task is made more difficult with ads potentially reaching almost anyone in the world. One method for targeting messages to local customers is through a search engine, with the top three being Bing, Google and Yahoo! Chitika Insights looked to quantify how often each platform’s users preform local searches.
Category: Local
Miami, You are America’s Most Valuable City for Online Search
Yes, you heard that right: a recent Chitika Insights study finds that Miami has the highest online ad revenue, well above New York City and Los Angeles. Advertisers and search firms take note: concentrate your local search money towards Miami and Phoenix.
Online Local Marketing 101: What’s hot in your area for local search?
Suppose you live in New York City, health insurance probably figures in one out of your every three online searches. Then, you are likely to be searching for either credit cards or travel.
Local Search: Is It Time For Lunch Yet?
Maybe, just maybe, finding lunch is dominating local search traffic. If the advantages of local search don’t come to mind immediately, recall the ease of searching for the nearby restaurants or gas stations in today’s world. A first pass at the data anoints noontime as the peak of the local search traffic. In contrast, both… Continue reading Local Search: Is It Time For Lunch Yet?
Google Voice Search Is Local Search Heaven
Continuing our extended look into mobile search traffic, we’ve found an interesting tidbit: those who search with their voice are nearly three times more likely to want local results than those who search with their (virtual) keyboards. Second in a research series supporting the new Chitika mobile ads.
Local Queries Get 38% Higher Clickthrough Rate
Local queries generate clicks 40% more often than non-local queries (making us even more excited about our LAX Local Ad Exchange). As seen in Screenwerk
Mobile Users 45% More Interested In Local than Non-Mobile
Local search. Where does it happen the most? According to our latest data, the answer to that question is mobile – on a per capita basis, mobile users are 45% more likely to be searching local. Seen at Search Engine Land