Category: Insights

In late July 2013, Google unveiled its second Nexus 7 branded tablet, which was produced in conjunction with device maker Asus. With Nexus tablets having been some of the more popular Android tablet options since their release in 2012, Chitika Insights conducted a study examining the North American Web traffic distribution of Nexus 7 tablets… Continue reading Android Tablet Update: Nexus 7 Usage Holding Ground, Kindle Fire on Upswing

While new Apple desktop and laptops are not expected to be unveiled at the September 10th event, it’s worth noting the differences between the Apple mobile and desktop ecosystems in terms of version distribution. In the case of North America, Mac OS X distribution is much more widely distributed than its mobile counterpart.

While Google has long been the most-used search engine domestically, Chitika Insights’ latest study unveils that Google usage varies widely between different states within the U.S.

One week following its release, Jelly Bean 4.3-enabled Nexus devices are already responsible for a little more than 37% of North American Web traffic generated from Nexus-type devices running Android 4.0 or higher. However, when carriers start rolling out Jelly Bean 4.3 to other Android devices, the question regarding its potential adoption rate remains a… Continue reading Android OS Adoption: One Year Study

Since Chitika Insights’ last study on the tablet market, Apple iPad users’ share of U.S. and Canadian tablet Web traffic has increased by nearly two percentage points, from 82.4% in May 2013, to 84.3% in June 2013 – now the iPad’s highest share since the beginning of 2013. This marks the second consecutive month of… Continue reading June Tablet Update: iPad Usage Share Surpasses 84%

Within the desktop operating system (OS) marketplace, Windows continues to hold a substantial advantage over its competitors overall, but the growth rate of its newest OS version, Windows 8, has flattened in recent months.

Samsung’s extensive usage of Android as the operating system for the majority of its smartphones and tablets, along with the company’s success in the marketplace, has led Samsung to be the leading Android device manufacturer. Examining North American Web traffic from users of each Android manufacturer’s devices, Samsung holds a significant 47.2% share.

BlackBerry 10 Web usage has grown steadily since the operating system’s North American debut in March, 2013. However, users of the new devices still account for less than 25% of all BlackBerry-based Web traffic within the continent, with BlackBerry Web traffic share declining over the past several months.

While more than 50% of mobile phone users in the U.S are smartphone users according to comScore, most phones sporting a 4G antenna are pricier than their 3G counterparts. Examining smartphone Web usage across North America, Chitika Insights found that 4G phones contribute to about 30% of the total traffic from all North American smartphones.… Continue reading Non-4G Smartphones Still Generate 70% of North American Smartphone Web Traffic