Category: Insights

Ice Cream Sandwich, the most recent dessert themed version of the Android Operating System (OS), was made available to the public on November 12th, 2011. It is unlike any Android OS before it, in that it incorporates aspects of Gingerbread and Honeycomb into a single version that can run on both tablets and smartphones. However,… Continue reading Ice Cream Sandwich Slowly Enters Market; New OS Seen on .4% of Android Web Traffic

Coverage on Mozilla’s patch to cover its latest browser version, Firefox 9 has clouded market scrutiny of its lack of success till date. Firefox 9 has only captured 5.6% of the Firefox market more than a week after release. In stark contrast, versions 6 and 8 caught on fire with users; representing 45% and 36%… Continue reading Firefox 9 Experiences Slow Adoption Rate After Troubled Launch

In February 2012, Microsoft plans to release the public beta of Windows 8, its latest operating system designed to support Tablets and PCs, a new App Store, as well as a host of other additional features. This marks the first attempt by Microsoft to compete with Apple’s well established App Store, and the Android Market.

After enjoying a hugely successful Black Friday / Cyber Monday holiday weekend, Tablet manufacturers have made it clear that there is space for competitors in the market other than the apple. The HTC Flyer, BlackBerry PlayBook, and the Kindle Fire amongst others entered at a price point which in some cases is less than half… Continue reading Record Sales Help Boost Online Activity in Competitive Tablet Market

When Google acquired Android Inc. in 2005, many thought Google was making a risky endeavor into an industry unfamiliar to them. Flash forward to 2011—where Android is a dominant force in the mobile industry, and those initial concerns are now long forgotten whispers.

Almost two months after opening its doors to the public, Google Plus has experienced both highs and lows. Amidst some controversy surrounding the success of its public launch, Google Plus has launched a slew of new features since then, some of which have been met with great fervor, others with mild distaste.

On November 8th, Mozilla released Firefox 8, the 5th rendition of the browser released since the beginning of this year. This is yet another testament to Mozilla’s recently adopted rapid release process, particularly made evident by the fact that first seven versions of the browser took seven years to release!

Across industries, the Boston Consulting Group Matrix and the Gartner Magic Quadrant have long been fundamental tools in conducting business analysis. These tools are invaluable in helping businesses direct resources toward the segments with the highest worth or potential to optimize their revenue stream. In an effort to contribute a similar tool to the world… Continue reading Chitika Ad Monetization Matrix: A New Tool to Redefine Ad Monetization

Apple’s “most advanced” operating system OS X Lion (formally OS X 10.7) hasn’t exactly been their most popular release. According to Apple’s Press page, Lion sales were hot over the first few days, even seeing over one million downloads in the first day. However, since then the latest version of OS X has faced criticism… Continue reading Mac OS X Lion Fails to Roar