Category: Insights

Ice Cream Sandwich (ICS) is chipping away at the Android market with a 9.63% share – a significant jump from 1.54%, seen in our March report. Gingerbread is still the leader with 71.10% of market share.

Chitika Insights data shows that there was no significant impact in terms of overall web volume after the FBI shut down the dedicated servers in place to protect North American Internet users against DNSChanger Malware

Given the recent emphasis of screen size as a major differentiating factor for the tablet market, Chitika Insights analyzed a range of tablet screen sizes in the context of mobile ads. The goal of this study was to determine whether tablet screen size influences user browsing behavior, as well as the likelihood of clicking on… Continue reading Study: iPad Still King of Tablet Web Usage

Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.

Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.

Chitika Insights brings you our latest Web Browser Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.

Travel website Orbitz recently found that Mac users were 40% more likely to book a four or five-star hotel as compared to PC users, and are now displaying more luxurious travel options for Mac users accessing their site. Orbitz’s strategy highlights a growing move towards segmentation in the online space, and how new technology is… Continue reading Study: iOS Users Click on Ads 33% More than Android; CTR up 10% Since April

Do you use your tablet to surf the web in the evening? What about to make a quick search in the morning before work? If so then you are using your tablet like millions of others across North America.Chitika Insights was interested in conducting a research study to determine what if any correlation we could… Continue reading Second Screen Study: Tablet Based Web Traffic Rises 94% During Prime Time TV Hours

According to a U.S survey by Frank N. Magid Associates for the Online Publishers Association, tablet ownership has moved to a near 50/50 split between Android and the iPad. If true, Chitika Insights’ data indicates shocking differences in their Web use – iPad users generate almost 9x more Web traffic than Android tablet users.

The wide assortment of Android phone manufacturers has resulted in devices often constructed to appeal to particular user tastes or a market need. While Android users on the whole are less active on the Web as compared to iPhone users, the platform’s growing popularity prompted Chitika Insights to examine what usage patterns have developed in… Continue reading Study: Sprint’s HTC Evo Users are Android’s Most Active on the Web