Category: Insights

Check out the details behind our methodology for the new iPhone 5 Adoption Tracker coming out of Chitika Insights.

After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.

With Google having rolled out its latest Android OS, Jelly Bean, to rave reviews on some of the latest devices, the company has been generating a significant amount of buzz. Chitika Insights looked to measure the rate of adoption for the mobile platform since it began to roll out back in July.

The iPod Touch is built with near-identical hardware and shares the same operating system (iOS) with the iPhone but without an antenna that can connect with cellular networks. This makes the iPod Touch slightly thinner than the iPhone, while still being a very capable device for browsing the Web. Due to the similarities of these… Continue reading iPhone Users Browse Web 150% More than iPod Touch Users

The 2012 Presidential election is set to diverge dramatically from previous contests in terms of online activity – 90% of U.S households with any computer have broadband Internet access according to a recent analyst report, compared to just 57% in 2008. With this new online battlefield in play, Chitika Insights’ newest tracker looks to break… Continue reading Obama Generating Significantly More Domestic Web Interest than Romney

As the 2012 election season approaches its inevitable climax on November 6th, the race between the two presidential candidates and their parties is heating up. The purpose of Chitika Insights’ Presidential Election Tracker is to provide data driven insight and highlight the level of online interest for Barack Obama and Mitt Romney. Here, the Chitika… Continue reading Presidential Interest Tracker Methodology

Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the industry.

On Friday, August 25th, the jury for the largest patent trial in U.S history released its verdict that Samsung owed Apple over one billion dollars for patent violations. Apple is now looking to get eight of Samsung’s phones barred from sale in the United States for their similarities to the iPhone. Chitika Insights decided to… Continue reading Apple vs. Samsung: iPhone Generates Nearly 8X the Traffic of All Contested Samsung Phones

A month ago, Chitika Insights reported that Apple desktops running Mountain Lion (OS X 10.8) generated 3.2% of all Mac-based Web traffic. Since Mountain Lion officially turned one month old last Saturday, Chitika Insights revisited this study to see how quickly Mac users were adopting the latest operating system now that the novelty has begun… Continue reading Mountain Lion Adoption Eclipses 10% Mark after First Month

The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person… Continue reading Google Usage Rates Vary Across Browsers